@Draug - you missed my pint -- I'm saying that if you think Apple is inconsequential because other's compete with them, then you miss the piont of the revolution that Apple started, which caused a sea-change in technology and arguably society as a whole.
By the same token, you can hate Facebook, and say it's for sheep, but you are a fool to deny the societal change that Facebook has brought about. Twitter, Instagram, whatever are *all* possible because of Facebook's success.
Both Apple and Facebook are arguably over-popular, for the wrong reasons. Both of them, regardless of their merit, changed society as we know it, and continue to.