The fact is, I deal with male and female clients on a regular basis. When the conversation turns from business to casual conversation, do all you pc robots think the male and female clients, when given the opportuntity to bring up a topic of conversation, are teh same? Women, if they know I have kids, will drift towards those topics, family life, etc. Men, not so much. I suggest you all go pick up a psychology book, or even something as inane as "Men are From Mars, Women are from Venus" and get your heads out of your ass.
Suggesting that women have different emotional triggers to draw their attention IN NO WAY suggests that they can't comprehend number, you morons. That is YOUR sexism shining through, not mine.
But when you are sending somebody a MARKETING letter...you must FIRST attract their attention. Once you get their attention, you sell the business. This was a marketing letter.
For the record...I tried this in years past at a previous company with success. That I choose to ask opinions here was out of curiousity. I will let you know how it works. But I seriously pity you fools that think there are no differences between the sexes....and then recommend you flip on you TV, open a magazine, look at a billboard...and then tell me...after BILLIONS of dollars in research, why is it taht advertising agencies market to men and women DIFFERENTLY?