Why does everyone treat college like it's trade school? The purpose is to obtain the learning necessary to be an educated citizen (let us recall the original meanings of "humanities" and "liberal arts") and the general critical thinking skills to be a useful member of society.
Anyway, this video makes some good points (most notably in pointing out the scam of not allowing student loans to be discharged in bankruptcy court, one of the most egregious examples of crony capitalism in the USA and a big contributor to growing education costs), but the general thrust is all wrong.
College costs are relatively rising because other costs are decreasing, which is due (in part) to the fact that higher education is heavily dependent on skilled labor - the kind of gains in productivity that automation and computerization make possible in so many other fields do not work for higher education. If anything, they are counter-productive, because the very minor gains in productivity that, say, a personal computer gives a professor actually is more expensive, because now you have a complicated computer system that requires skilled technicians to make sure Dr. Whoever's Outlook is working. That's not a bubble in the sense that home ownership or .com or tulips were bubbles (things becoming expensive because of irrational market behavior); it's just stuff being relatively more expensive.
In other words, higher education is going to go through serious and probably painful reforms, which have been foolishly delayed by both government policy and administrative unwillingness to face change, but it's not going to be a bubble that bursts.
Also, Draug, at schools like Georgia or Auburn or Texas, yes, the athletics department makes money, but I believe that the large majority of schools lose money or break even, and only then because of the kinds of fees dub mentions. I don't think that means schools should get rid of athletics, but it does need to be understood and considered.