Italy is encouraged to go east because of Turkey and Austria, IMO.
Turkey has only two ways of developing - north or west. It usually has hard time to go for Russia, unless Black Sea is open, and same applies to Russia. This means Turkey will attack Austria with Russia early on, creating a juggernaut. If Italy will head west, for France, it will leave its rear open while Turkey deploys its navies over the whole Mediterranean, while Russia rolls over Austria with its armies.
In addition, going west makes Italy to spread its units thin, which is problematic because of the low amount of builds Italy tends to get early in the game. In addition, if it manages to rip France with the aid of England and Germany, England will benefit more from it and head for the Mediterranean from the north, crushing Italy in between Turkey and England.
In addition, the dying Austria may want to nab some Italian SCs to save its ass.