Alright here's a lesson from an unlikely source. Fuhrer means leader in German. Nothing more, nothing less. It's the same as Duce in Italian. Just because facist dictators happened to like referrefing to themselves that way doens't irreprably change the connotation of the word. Reich means something along the lines of empire, as I understand it. There have been three Reichs in German history, only one of them bad. The second was under the Kaisers of the late 19th and early 20th centuries. While they mave have been expanionist and aggressive, that can be said of almost every European nation at one time or another. The first was under Friedrich Barbarossa, one of the most badass kiings in European histroy. Brutal, expansionistic and power-hungry, yes, but so were most monarchs. The only truly bad Reich was that of Adolf Hitler, and it was hardly a Reich; more of a mockery of the other two. The SS is slightly more inflamatory. SS does have a connotation of Hitler's personal bodyguard and the highly fanatical divisions of the German army. However, SS stands for Storm Troopers, which was part of the German military when Mussolini and Hitler were still Corporals. The Strom Troopers were German infantry from the first World War trained to attack with little or no artillery bombardment beforehand, thus giving an attack surprise and disallowing defenders to reallocate reserves to thin areas along the attack axis. So, maybe the name is in poor taste, but it's not quite as bad as you might think.