Meh, I live in Japan and hate Japanese cars. Toyota and Honda pollute so much, Toyota making up to 65 models a year for the domestic market, and the government encourages people to buy a new car every two years. Supporting Japanese car makers is supporting pollution on a grand scale. That, and at least here, telling a car apart from another is nearly impossible without looking at the logo or the marque.
The Japanese do not design for a brand, they just make a hodgepodge.
The ones they release abroad have a bit of a brand feel, but not too much. As for reliability, I give you that: the Japanese have been ahead on electronic connections, etc., for a long time. But then, they got the car industry handed to them. Germany lost all its patents and had to remake its car industry from scratch. Japan just used the patents and got rebuilt by a nationalist system that poured money into its industries so much that today those industries don't have to listen to a thing the government says.
So... sure, you can save a few bucks by choosing a Honda, but you're investing in a system that cheated to get where they are and is being an ass to its population.