@fulhamish,
I'm, regretfully, growing tired of the conversation... but I'll respond to your latest. Starting at the end:
"Moreover rarely, if ever, in terms of human behaviour, do the proponents of NS point to a single gene/sequence of nucleic bases and back up their hypothesis with hard data. "
Your ignorance is not an argument. Most traits, even hair and eye color, are affected by more than one gene. The idea that one can look for and find a single gene for, let's say love, is absurd when even hair color is not that simple. But yes, there has been enormous progress in figuring out such things - you are simply ignorant of that fact. ...and do keep in mind that even sequencing the human genome is a pretty recent advance... figuring out what each gene does and how it is triggered or how it interplays with other genes is an immense puzzle... but Biologists are making significant progress on this.
If your comment was meant in regards to memes, then it is completely off-base... as no serious person proposes that a meme is carried genetically.
"Alistair McGrath"?? Wikipedia informs me: "Anglican priest, theologian, and Christian apologist, currently Professor of Theology, Ministry, and Education at Kings College London and Head of the Centre for Theology, Religion and Culture"
Not exactly what I would call an expert on the topic.
"There is no reason to suppose that cultural evolution is Darwinian"
Oh really??
We go from hunter-gatherer to agrarian to industrial to information... We go from polytheism to monotheism (progressively - with holdovers like sacrifices) to progressively less literal interpretations that account for expansion of human knowledge about the world... We go from tribal sharing to barter to gold to paper money to electronic money... We go from hieroglyphics to alphabetic writing... We go from monarchy (with classes and slaves) to representative democracy (with classes and slaves in varying degrees) to representative democracy (with classes less pronounced and slavery abolished and full suffrage and some direct democracy mixed in)...
We see each of these societal behaviors supported by ideas (memes if you will) start in a place and spread - through example and migration and conquest and word of mouth and writings and media... And you say there isn't evidence of memes? ...and I'm being much more ambitious in my examples that Dawkins apparently was in his book (I haven't read it yet). Wikipedia notes: "Examples of memes given in the book included melodies, catch-phrases, fashion and the technology of building arches." I'll follow up on one that I stumbled across a few weeks ago... the idea that blue is for boys and pink is for girls. Everyone these days probably assumes that this is a universal and long standing idea base on some instinctual "femininity" of pink and "masculinity" of blue. Not at all true. As recently as the 1940s this standard was not arrived at... Clothing manufacturers/retailers were in some cases promoting quite the opposite. Eventually the current meme won out and is now the dominate meme by a long shot. Ever hear of the marketplace of ideas? I bet you don't object to *that* phrase... but when the very same thing is called a meme by well known devil Richard Dawkins, then it must be wrong. Here's the link about pink and boys: http://www.smithsonianmag.com/arts-culture/When-Did-Girls-Start-Wearing-Pink.html
"There is no direct observational evidence for the existence of `memes' themselves"
Total nonsense. See above. See also this quick example of numerous ones I've seen over the years... In this case, in a controlled experimental environment, the meme - the idea suggested to the participants changed how they judged a situation - in this case, crime: http://blogs.discovermagazine.com/notrocketscience/2012/02/17/is-crime-a-virus-or-a-beast-how-metaphors-shape-our-thoughts-and-decisions-2/
"The existence of the `meme' itself rests on an analogy with the gene itself"
Not at all. Certainly Dawkins thought about genes first and memes second - but the idea is not dependent on genes. I don't care if people were made from clay 8,000 years ago, they still obviously trade in ideas... those ideas have differing utility and fashion... are spread and shared and written about... are adopted as strategies to "fit in", to be sucessful in one way or another, or some similar... If anything, a meme is a more obvious and less technical concept than a gene. For one thing it requires no scientific background to understand. Secondly it requires no mechanistic genetic coding to explain it.
"There is no code script"
Of course not! These are ideas - not chemical instructions for protein production. Though I guess you *could* actually say that language is the code... genetics depends on only 4 nucleic acids in endless patterns... ideas in English depend on only 26 letters - again in endless patterns.
"Quite unlike the gene, there is no necessary reason to propose the existence of a `meme'. The observational data can be accounted for perfectly well by other models and mechanisms."
Sure... maybe. But the fact that there are functional models that fit the data does not preclude additional possible models that also fit the data. This McGrath guy has no idea how science works, does he?
"It proposes the reduction of highly complex and inter-related ideas into a series of singly isolated pieces of ''information'', each subject to the supposid laws of NS. This again smacks of greedy reductionism to me."
Only in your greedy reductionist misunderstanding of the laws of Natural Selection. Your view of genes is rather primitive. I recommend some serious reading of... well, Dawkins himself would do nicely (assuming you could get past your bias against him)... but there are plenty of others.
"On Natural Selection dexter's answer on a single recipiant of a mutation potentially specifying an advantageous moral characteristic in the general population is terribly over-simplistic and highly implausible. Would ypu, for example, like to be the only guy with the atruism gene in the hunter gather group? I wouldn't, quite frankly, give much for your chances of long term survival."
Actually Jesus might be a good example of such a mutation. And yes, his survival was limited by his contemporaries who mostly were not ready for the new memes, if you will, that he was arguing for. Eventually, however, these memes spread far and wide and have proven to be very successful, haven't they. Along the way, numerous martyrs attest to the resistance of the old memes to the new ones (competition in memes) but eventually the new ones won out. ...and such memes - of cooperation and peacefulness and faith - will also act on a population genetically - as people select mates based on their "moral fibre" or their compassion or generosity... so, something can start out as an idea, and then become more and more reinforced both as an idea that works and as a criteria for mate selection and social acceptance.
Once again, though - your thought that it would reduce to a single gene lays bare your ignorance on the matter. Not that I expect much more than that from a non-scientist... probably most lay people think in such terms... the problem is when you speak with an aire of authority on a subject about which you are ignorant. Most people at least realize that they don't know much about biology. You, having read theologians and Christian apologists, believe that you do and are more willing to fight about it than to learn. I would take someone who knows they are ignorant and wants to learn over someone who is obstinately confident that they already know what they need to know on the topic (having read nothing of value on the topic).
I can provide a couple of quick examples of a cases where a single gene *does* SOMETIMES have a dramatic effect on behavior... even now, in our very early pioneering days of genetics... Links:
https://sfari.org/news-and-opinion/news/2011/mouse-model-mirrors-social-quirks-of-williams-syndrome
http://blogs.discovermagazine.com/notrocketscience/2009/01/19/saucy-study-reveals-a-gene-that-affects-aggression-after-provocation/
And an example of where a gene has a pronounced behavioral effect... but the outward expression of that effect is culture dependent (essentially two different cultures respond to an internal feeling differently):
http://blogs.discovermagazine.com/notrocketscience/2010/08/16/genes-and-culture-oxtr-gene-influences-social-behaviour-differently-in-americans-and-koreans/