"Yanik I convinced a customer today that they want Orange Juice with their breakfast. According to your theory there was nothing I could have said and if they wanted it theyd have just magically ordered it without me even asking."
i didn't say marketing had NO impact, that's an absolute mischaracterization of what i said. i said that marketing is overhyped nowadays, and some buyers do actually price shop.
"Simple study of one morning at my job would tell you that suggestive selling is real, marketing is real and if I look a certain way- say it a certain way -smile - youll buy it and like it."
actually that's called an anecdote, and is not representative of an entire population. let's take the inverse, let's say the person REALLY wanted milk, and you tried to convince them to get lemonade. is it impossible for them to resist? of course not. sure you may have had an influence, but many buyers know the product they want, and know how much they're willing to spend.
have you seen advertising recently? it drives all profits nowadays, and it's so much so that people specifically target advertisers to make companies lose money, like the hit job on PewDiePie.
advertising definitely has a large influence, but after a while that influence tops off, and it'd be actually better to scale back marketing