Parkin and Bade Microeconomics 8th edition. Chapter 14 Page 326:
Monopolistic competition is a market structure in which:
-a large number of firms compete
-each firm produces a differentiated product
-firms compete on product quality, price and marketing
-firms are free to enter and exit the industry
lets compare apple with a monopolistic competition:
-Large number of competing firms (well Dell, Samsung, Sony, Microsoft, Amazon etc.)
-Each firm produces a differentiated product (indisputable)
-Firms compete on product quality, price and marketing (indisputable)
-Firms are free to enter and exit (a case might be made for this one, but over all I would argue that yes it does, or at least as close as possible to it)
So please tell me where I am wrong in thinking that Apple is part of a monopolistic competition. Am I reading the copy and paste wrong? (I copy and pasted the quote from the book) Is Parkin and Bade wrong? If so I would like to know why.
But as far I am concerned, I will trust 2 people with PhDs in economics who wrote a textbook related to economics over people on the internet claiming that I am wrong.
@Frank:
"Right, exactly. It is monopolistic competition, same as basically any other market with brands. But it is a very very very competitive market, nowhere remotely close to a monopoly. Fasces is wrong. I think he needs to read more before posting so authoritatively."
Ok maybe I didn't explain myself properly.
Microsoft, Google, Apple, amazon and Facebook are all going through antitrust cases right now on the basis that they have drowned out competition by price fixing and asserting near monopolies over their prospective regions, Google in search engines, facebook in social networking, Microsoft in personal computing, amazon in ebooks.
Yes they are kind of competing but not really, google plus never caught on, neither did bing. Microsoft still controls 85% of the PC market etc.
Both Amazon and Apple have been accused of price fixing on ebooks.
My point is they are kind of competing but they kind of aren't but this is monopolistic competition (which is what I originally said and now you suddenly agree with me), but really what I am trying to get at is that the industry has mixes of Oligopoly, Monopoly and Monoposolistic competition. but overall it doesn't matter. They are still innovating and doing a fine job (although this patent war and the US government starting to propose legislation against them might ruin this).
So by all means can someone please point to where I was wrong. Because neither me, nor my economic textbooks support your claim.