@MajorMitchell
"James, here is a real world example. Ironically the builder chap's name was Brad, so in a major city, with all the extra complications of gridlock, difficult access etc & a slight slump in demand at the time, so Brad the builder has heals of competitors, and he gets an invitation to quote on a job, major ( ha ha ) extensions to an existing house and the client wanted to pay in cash. So Brad goes and looks at the job and is preparing his quote and then casually mentioned the job to myself and another member of my family when we are playing golf. Wants our thoughts on how much discount he should give because the client is paying cash up front.
So "we" agree to look into this client chap, but already we are saying "Don't discount, add a premium instead" To cut to the chase. We confirm our suspicion that the client is a successful drug dealer & get back to Brad the builder & lay it out for him and argue for a 25% premium and not a discount."
then turn him over to the police
"The client is trying to do two things.. Wash his dirty cash & hide untaxed illegal income in improving the capital value of a legal asset...the house in a desirable location.
Secondly, the client wants Brad to do the job as Brad has done a few of these upmarket jobs on time and he does excellent quality work, this client reached out to Brad, so whilst Brad thinks there is possible competition from other builders, actually there isn't.
We have to put quite a bit of effort into convincing Brad the builder to charge a 25% premium, and end up almost giving up because he stubbornly resists. In the end he adds about 15%."
then i guess demand was higher than you thought. demand of a product is how much someone is willing and able to spend on a product.
clearly this man was willing to spend more, since you raised the price.
furthermore, what you are describing is a demand for a high-integrity clientele. the situation you find yourself in is a lack of supply.
"He comes back later and admits we were right and is kicking himself for not adding the 25%.. He went to see the client, nervously pitched his quote with the 15% premium, the guy didn't even quibble, accepted the price, wanted Brad to start ASAP, gave him a bag with $150 k in cash as a "starter payment" and then wanted to spend his energy and time discussing changes, please make the new brick garage bigger to accomodate extra Harley Davidsons as well as his cars, and can Brad upgrade the kitchen as well. That job was a real "learning experience" for Brad the builder.. The client wasn't doing the favour to Brad by paying up front in cash..Brad was doing the client the extra service by accepting the cash..dirty cash and making it clean, so charge extra for that. So on the surface it looks like a classic free market with lots of competitors who could do the job..but the reality was..Brad was always the favoured supplier, the client wanted Brad to-do the job, and a competitive price was not important, laundering the dirty cash without "blowback" was important and doing a top quality job was important."
once again, this is a terrible example. there was NO competition for the job, because the drug dealer guy was only ABLE to use someone discreet. if there were another worker who had the same reputation as Brad for being discreet and a decent builder, then he could try to step in and build the extensions himself.
but what? no other person was available? sounds like a MONOPSONY
not a monopoly: a monopsony is one seller one buyer. this generally acts like a monopoly, though supply and demand = quantity supplied and quantity demanded.
"Naivety with theoretical purity from the armchair on the sidelines blinkers the view, you young idealistic novice. As I said, wake up & grow up."
THAT WAS A TERRIBLE EXAMPLE.
as usual we see why anecdotes are entirely ineffective. he presents a specific situation where there is only one supplier demanded.
Brad has a MONOPOLY on all discreet building, and if he does not, then clearly the consumer (drug dealer) is not price shopping: his own fault.
"Another real world example, Red Bull..that drink that gives you wings & I'll spell it out for you in a flow up post, and yes the majority of consumers are lazy Dill's and let emotions drive purchasing decisions and savvy businesses exploit that every day
Your theoretical free .market assumes clever consumers..well most are dumb as two thick planks"
and this is the suppliers fault how? maybe we should teach our kids to act responsibly.
"You want t proof that "competition raises prices"... Well there's another example of you misrepresenting me, so let's deal with that.
I am suggesting that it is not axiomatically true that businesses will always pass onto consumers the full benefits of reductions in their costs, or for that matter improved productivity benefits.
I am suggesting, repeat for your ideologically blinkered mind, SUGGESTING that businesses will try to keep as much as they can of savings in production etc as profit, and only pass on to consumers what they deem to be necessary to keep market share etc. Socialism doesn't really feature here, self interest does."
ok
here is what you said
"This "competition will always cause lowest price to consumers" theory is all very nice from your armchair on the sidelines, but in reality it's been debunked so many times."
sorry if i misinterpreted what you said there...
in any case, YES BUSINESSES WILL TRY TO GET MAXIMUM PROFIT!!!
but: there are two factors in total revenue
quantity of a product sold
price level of a product sold
QD*P=TR
so if you are competing with someone else, and you try to get higher profits by raising prices, people will simply go to a competitor's firm and buy their product.
yes firms will keep their price level high, but if only business isn't making enough money, they'll be forced to try to undercut prices, and increase the quantity they sell to increase total revenue. other firms must react, or lose buyers.
you make it sound like all free markets will end up in a monopolistic state, but this is fairly misguided.
"Now if I might get to Red Bull..the chap behind that is a business genius imho..perhaps selfish with a lack of concern about the environmental footprint of his automotive indulgences, but a genius imho.
Soft drinks and beverage is a cut throat business environment, the CokaCola V Pepsi wars are just an example.
So Mr Red Bull sets up with a clear plan, he is never going to compete on price ( or taste & I'll get to that as well ) in fact he's going to set a price on his product that is between three and four times the price of those soft drink competitors who do compete on price..that's 300% to 400% sweet James."
why can you never make an argument without mocking me?
furthermore, there are 2 markets for red bull:
the casual consumer, and the devoted brandee
"He's going to so cleverly use marketing, image and advertising that he must be, imho, regarded as a genius. Plus he relies on the gullibility of consumers."
all health codes are printed on the back of the can. it's not the suppliers job to coddle the consumer.
"He correctly picks the trend in the market towards "energy drinks" and, as I understand it, tries an ill tasting energy drink when in Asia competing in some athletics type event, and the inspiration comes to him...make his new energy drink deliberately "hard to swallow", so it's not a sweet, nice tasting drink...it's a form of "medicine" in the eyes of his consumers..gullible fools, it's like medicine... Medicine tastes bad but is good for the consumer. He leverages off a commonly believed "myth" "
ok this is pure bullshit.
people like the taste of red bull. taste is subjective. furthermore, red bull was only ever advertised to be a good energizer.
never have they ever claimed to be outright healthy. this would be false advertising and they would get sued. your weird example here is not convincing me of anything.
"I won't go into the ins & outs of his brilliant marketing, image making, brand making and advertising ( such as his genius for using non traditional advertising mediums )
The end result is a company that in one of the most competitive markets, never competes on price, has amazing success and growth in market share, & is hugely profitable. Mr Red Bull is still laughing all the way to his banks, and casually blows your "businesses have to compete on price or fail" naive theories out of the water ..as i said, I think Mr Red Bull is a business genius."
and this is where you are wrong. does coke taste like red bull? does pepsi? does root beer?
you are saying that he is competing in the same market of these soft drink people: on a macro level, yes. but int arms of the quality of his individual product, there is a much higher demand, because the good is more well received by people.
furthermore, if the consumer didn't like the advertising, or didn't like the product: demand would lessen.
advertising, is considered a part of a product. the social status you perceive to gain, can be measured by marginal utility laws.
maybe if you had studied economics like i have, you wouldn't confuse your terms.
goods in high demand sell at higher prices. simple simple simple.
furthermore, do you remember when i said there were 2 markets for red bull?
there are people who are devotees to the brand, and there are people who see it as a substitutable good.
Red bull sets its prices according to the first demand curve, not the second. through great advertising, they build up the devotee base.
however for the other market, the market of people who see red bull as a substitutable good: Red Bull FAILS compared to Coke and Pepsi, why?
because of their relatively high prices.
ask any economist, building up a base of devotees, is to self-create a monopoly. that is one market.
addressing people who see these things as substitutable, you cannot create a monopoly purely through advertising.
THOSE are the "ins and outs" that you ignored.
"Now just in case some persnickety pedantic blighter says, Hang on Red Bull have competed on price with a get six for the price of four offer of similar... RedBull have never seriously competed on price with the genuine low priced soft drink competitors in the larger soft drink market."
of course not. because the market of people who are devotees to red bull affect the price more than the entirety of the soft drink market. once again, you're trying to equivocate the two. red bull has a large market of devotees, and a smaller market of people who look at these goods as substitutes: when compared to other companies.
"Red Bull have used marketing tricks that are a very limited form of price based competition eg get 6 for the price of four..it's a brief form of price competition with "itself" or a specific rival in their "niche".. energy drinks, or it's a marketing tool in a specific geographical market."
not sure geography always is a factor... maybe slightly but i get your overall point.
"But the generalisation, in my opinion is true, Red Bull do not compete on price, it's the central key to the company's wonderful profitability.. Red Bull competes brilliantly in marketing and advertising"
but marketing and advertising increase the marginal utility for the consumer.
all marketing and advertising do is make someone feel better about buying a product. it (in the eyes of a consumer) is a superior good.
so yes, they'll pay more for a superior good.
Advertising is legal: it's the consumer's job to be informed.
"So much of these "free market" theories, Friedman economic theory, etc assume as an example that consumers are rational, discerning creatures, well they are not."
doesn't sound like the suppliers' fault. sounds like bad parenting/culture.
"Go back to Adam Smith and his competing self interest stuff etc etc well the charming old Dear never had a clue about the power of advertising, the power of image over substance & the astounding gullibility of consumers."
you do realize, that advertising makes consumers feel a part of a social movement, or as if they have better social status? it's PART OF THE PRODUCT. why can't we sell things that make people feel better about themselves.
"Barnum T Bailey was right on the mark with his comments about there being a fool born every minute."
https://ghr.nlm.nih.gov/primer/traits/intelligence
about 50% of intelligence is genetic, 50% acquired. fools aren't born. they're raised.
"So please don't label me a Marxist of a socialist.. I'm a capitalist with a social conscience if you must have a label.. I was thinking only today that I should have used "Toad of Toad Hall" as a player name here, denying the existence of any conscience to allow my pretence of insularity and recognising my natural arrogance. Lol"
if you really have a conscious, maybe go do volunteer work at a local YMCA or something, teaching people about fiscal responsibility. raise kids with good values, and make sure they understand consequences of their decisions.
attacking suppliers for making people feel better though advertising... not sure what you achieve in the long run there.
so if your final point is that all people are not rational: I agree
we need cultural changes.